Memo Essay Example | Topics and Well Written Essays - 1500 words

Memo - Essay Example Canada has a gross domestic income per capital of $41,000 and a total population of 34.3 million inhabitants (Culturegrams, 2012). Zamada Motors is looking to expand its operations into the Canadian marketplace. The firm in 2014 plans on launching a small compact car called the â€Å"2.2†. The car is a small two seater with high fuel economy that is targeted to compete with Fiat, Mini, Ford and Toyota. The purpose of this memo is to provide a comprehensive integrated marketing strategy for Zamada Motors. The company has a marketing budget of one million dollars. A million dollars might seem like a lot of money, but to launch an introductory mass marketing campaign in a foreign country the budget the firm has is limited. Despite the budget constraints there are marketing channels that can be used in a combined manner to achieve the goals of the company. The first step for the company is to let the Canadian population know about existence of the Zamada brand. The marketing plan will start by focusing on the brand. The second step of the strategy is to emphasize on the â€Å"2.2† to drive the sales of the product. The marketing budget of the firm will be divided in two initiates. The company will spend 20% of its budget to get the word out about the brand. The remaining 80% of the budget will be used to market the â€Å"2.2† car model. ... To minimize cost the company will select to launch its ads in popular shows that are not part of primetime television. The firm will place three commercials per week for a period of three months. The firm will contact all Canadian TV stations to negotiate a deal for the marketing package. The bid the company will make for the commercials will be valued at $150,000. If for some reason the firm is not able to negotiate a contract based on those parameters the company will lower its expectations to two commercials per week instead of three. The second marketing channel that the company will use is the written press. Some of the potential newspapers the firm might perform business with include Georgia Straight, The Fountain Pen, High River Times, and Oxford Review (Onlinenewspapers, 2012). The marketing budget for the written press initiative is $20,000. For that budget the company expects to have a daily ad in the newspaper for a period of three months. The final channel that will be us ed for the initial public relation launch of the company is the radio. The company will place four radio ads per week for a period of three months. The marketing budget for the radio campaign is $30,000. The second phase of the integrated marketing campaign is to introduce the â€Å"2.2† car model to the general public of Canada. The firm has a marketing budget of $800,000 for this initiative. The company will use some of the marketing channels utilized in phase one as well as other marketing channels that are better suited for a marketing strategy to target a specific demographic group. The company will once again utilize television as one of its channel. The television campaign to introduce the â€Å"2.2† will be shorter than in phase

Using Social Psychology as an Informed Clinician Essay

Using Social Psychology as an Informed Clinician - Essay Example For most psychologists who have seen patterns of behaviors, making conclusions regarding their hypotheses may be easy with the knowledge derived from research. Such knowledge may be very helpful to counselors and clinicians in understanding client problems, as these are backed up by intensive study. What is the effect of people on other people? How do various situations affect human behavior? These are questions psychological researchers have attempted to answer in the past decades. Subjects ranged from young children to very old people. Bandura, Ross & Ross (1961) have explored how children respond to aggressive models and have concluded that such models greatly influence children’s aggressive behaviors. In the absence of supervision that may hinder the natural behavior of children, those exposed to aggression apply their observations of aggression to a bobo doll. Clinicians may use this information to inform their clients how powerful their behaviors are in influencing their children’s behavioral and personality development. Aggression is not the only thing that children can imitate from adults. Expressions, mannerisms, behaviors, value systems, and a whole lot more may readily be absorbed by children as much as aggressive behaviors discussed in Bandura et alâ⠂¬â„¢s study. Clinicians involved in the therapy of children can use this information to guide parents to be good role models to their children. Likewise, children exhibiting unlikely adult behaviors may be probed on how adults around them have been influencing their behaviors. Sessions with those adults, then, may be arranged too. Consciously or not, other people’s behaviors have an effect on ours. People subjected to intimidation may readily yield to pressure. The classic experiment of Stanley Milgram (1963) on obedience is one study that has created much controversy in the science of Psychology. The uncomfortable experimental