Nike+iPod

Nike+iPod Apparently opening up the new Apple store on Fifth Avenue was only enough to keep Steve Jobs busy for a weekend today, Apple and Nike announced a Nike+iPod Sport Kit partnership. This part doesnt make a ton of sense to me. Why does Apple need to partner with a particular shoe company? A runners choice of running shoes is a very careful and idiosyncratic one, and consumer theory dictates that the more choices, the better. Furthermore, the shoes available are all pretty ugly. Then again, a research paper I read in 14.11: Experimental Economics reports that too many choices can be demotivating. (You may have seen this research quoted in the book Blink by The Tipping Point author Malcom Gladwell, but read the original paper, its very interesting.) This womans running form is lovely. Notice how her otherwise-blank running outfit features Niki logos on her shoes. The voice feedback (Your average pace is) is enough to get me thinking about giving up my Dell and lucky Asics. If I end up purchasing this product, I hope my friends interning at Apple this summer get me the employee discount. Are you listening, Carter 07? What do people think about this Nike+iPod Sport Kit? Vote in the comments on a Likert scale of 1 to 5, where 1 is least awesome and 5 is most awesome. I am going through 14.32: Econometrics withdrawl, so I will calculate the mean and standard deviation of your votes.